U.S.: Florida Luxury Train Cuts Branson Ties, Drops Virgin Name

By Jonathan Levin, Bloomberg, August 7, 2020

Florida luxury train operator Brightline is dropping plans to rebrand as Virgin Trains USA and ending its relationship with Richard Branson’s Virgin Enterprises.

The company had entered into a branding deal with Virgin in advance of a planned initial public offering, which was scrapped indefinitely on pricing day in February 2019.

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