Passenger railroads try new social media tools to connect with riders

By Daniel Niepow, Associate Editor, Progressive Railroading Magazine; November 2017

In May, the Federal Transit Administration (FTA) signed off on a $647 million agreement to help fund Caltrain‘s long-awaited electrification plans. The FTA was expected to approve the funding agreement earlier in the year, but put the decision on hold for several months after California Republicans in Congress voiced concerns about the project.

The day before Caltrain finally broke ground on the $2 billion electrification effort in July, the railroad’s social media team tweeted a cheeky 137-character summary of the funding dilemma. The message was accompanied by a “reaction GIF” to express Caltrain’s excitement about the project:

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