By J. Bruce Richardson, Corridor Capital LLC, Railway Age Magazine; June 8, 2018
Almost 20 years ago, there was a good solution which Amtrak experimented with to make its dining cars on long distance trains perform better financially: It was the 24-hour dining car on the Sunset Limited. This was accompanied by an onboard promotion of “When You’re Hungry, You’re Hungry” and promotional materials were placed in every coach seatback and sleeping car accommodation.
It was a financially successful experiment that ended because the management of the Sunset went from one business group to another, and the succeeding business group management invoked the “not invented here” reason for ending it.
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