What other passenger carriers are doing: Air Serbia reintroduces free food, upgrades product

Editor’s Note: This is another story in an ongoing series about managing food service operations and passenger expectations. – CorridorRail.com Editor

From EX-YU Aviation News; November 5, 2018

Air Serbia is reintroducing complementary snacks for all economy class passengers and improving its business class product just nine months after rolling out its hybrid business model which led to a notable downgrade of its on board service offering on intra-European flights. The airline’s CEO, Duncan Naysmith, noted this was the first in a number of improvements the carrier will be making in the coming months. “Our product propositioning has changed a number of times over the years. Based on feedback, we will enhance the following as of November: a new business class product on board to cater for the premium traveller and we will also enhance our product offering in economy to enable more choice for our customers”, Mr Naysmith said.

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