U.S.: Is Amtrak advertising too warm and fuzzy or even necessary?

By Russ Jackson, Guest Commentator; December 30, 2022 Editor’s Note: Russ Jackson taught broadcast advertising at a California college and…

Continue Reading →

U.S., Good Is Good, And Amtrak’s Advertising Is Good

By J. Bruce Richardson, Corridor Rail Development Corporation; April 20, 2021 As a matter of fairness and gentlemanly conduct it’s…

Continue Reading →

Canada: Touché! and VIA Rail Canada redesign their media buying strategy

A press release from Touche; December 11, 2019: The results of the Love the Way campaign show that investing locally…

Continue Reading →

Is Amtrak becoming like the airlines?

By Bill McGee, Special, USA TODAY; October 24, 2018 For years I’ve been traveling to the nation’s capital to represent…

Continue Reading →

Advertising: Amtrak Selects Y&R-Led WPP Team as Agency of Record

By Erik Oster, ADWEEK; September 21, 2018 Passenger railroad service Amtrak selected a WPP team led by Y&R as its…

Continue Reading →