By Sarah Kuta, Fodor’s Travel; January 11, 2020
Sun Valley was the place to be in the 1930s and 40s, with Hollywood stars and other celebrities flocking to this winter wonderland for glitzy ski vacations. But how did a sleepy mining and sheep-ranching town in central Idaho—basically the middle of nowhere—become the ultimate cold-weather destination for the rich and famous?
It happened almost overnight, thanks to a dream of building a European-style ski resort in America and a super-sophisticated advertising campaign.
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