By Jeramey Jannene, Urban Milwaukee; November 20, 2017
The city is looking to hire someone to market the streetcar. The system, to be known as The Hop presented by Potawatomi Hotel & Casino, will rely on the third-party vendor to lead the branding and promotion of the system, as well as the development of additional sponsorship opportunities.
A request for proposals will be posted on the city’s website this week. Responses are due by December 22nd, with a contract award coming in January. The first phase of the system is scheduled to begin operating in late 2018.
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