By Paul Priestman, Chairman of PriestmanGoode and Global Creative Director of CRRC Sifang, Global Railway Review; February 6, 2018
The rail industry is constantly evolving. Intertwined with technological progress, trains around the world are becoming faster and more reliable. But for an industry that invests so much in technology and operational improvements, the passenger experience has, comparatively speaking, been left wanting.
I have been a vocal supporter of mass transit for many years now and believe it’s more important than ever that we rethink the way our rail systems and vehicles are created; keeping the passenger at the heart of present and future developments. When Global Railway Review approached me to write an article, I thought it the perfect opportunity to explain my passenger-centric approach to future thinking in rail: we need to look more widely at other areas of transport for inspiration.
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