By Jon Murray, The Denver Post; July 9, 2019
The idea behind Uber’s experiment was simple: Add real-time RTD bus and train information to the ride-sharing app — along with ticket purchases — and its users would be more likely to incorporate public transit into their journeys.
The first several weeks have proven that theory right, the company said Tuesday. Denver was the first of Uber’s markets to integrate transit schedules into its app, starting in January, and the company says the number of rides that start or stop at a transit station has grown nearly 12%.