Advertising: Amtrak Selects Y&R-Led WPP Team as Agency of Record

By Erik Oster, ADWEEK; September 21, 2018

Passenger railroad service Amtrak selected a WPP team led by Y&R as its new marketing communications partner.

It’s unclear at this time whether incumbent FCB New York, which was named agency of record for Amtrak in October of 2012 and launched a “Break the Travel Quo” campaign for the brand last year, participated in the review.

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