What other passenger carriers are doing: A focus on cocktails is the latest F&B trend for cruise ships, hotels

Editor’s Note: This is another story in an ongoing series about managing food service operations and passenger expectations. – CorridorRail.com Editor

Cruise ship companies and hotels are maintaining high standards in food and beverage services, both taking cues from restaurants and retailers and acting as trendsetters in the expansive world of F&B at the same time.

“F&B plays a crucial role onboard the Cunard fleet and we are constantly evolving and enhancing our guest experience to remain relevant and meet the needs of today’s luxury consumer,” says Jackie Chase, a public relations director for British-American cruise line Cunard, in an interview with SmartBrief. “We seek inspiration from across the luxury sector – from retailers, hoteliers, restaurants and entertainment venues.”

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