Train branding a lost tradition in America

By Jim Cameron, The Middletown Press; May 27, 2019

When a fast-moving winter storm was referred to as a “clipper,” it got me thinking of the old names that used to be given to specific trains, like The Yankee Clipper. Of course, that name originally derived from the fast-sailing ships, but other trains have personalities, too.

The Europeans do a great job branding their trains. There is, of course, Eurostar, the popular train between London and Paris via “the Chunnel.” There’s also Thalys from Paris to Brussels and Amsterdam, and Lyria, a speedy service from Paris to Switzerland using French TGVs.

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