U.S., Good Is Good, And Amtrak’s Advertising Is Good

By J. Bruce Richardson, Corridor Rail Development Corporation; April 20, 2021 As a matter of fairness and gentlemanly conduct it’s…

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U.S.: New Amtrak CEO William Flynn on What a Post-Covid-19 Railroad Might Look Like

By Robert Klara, Adweek; April 24, 2020 Many companies allow a new CEO to take a few weeks to ease…

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Canada: Touché! and VIA Rail Canada redesign their media buying strategy

A press release from Touche; December 11, 2019: The results of the Love the Way campaign show that investing locally…

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At Amtrak, business-IT co-creation engineers CX success

By Clint Boulton, Senior Writer, CIO; October 14, 2019 Delivering a superior customer experience (CX) requires close partnerships between IT…

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Opinion: This master marketer says Doubletree’s cookies could teach companies a big lesson about wooing customers

By Rory Sutherland, Market Watch; May 28, 2019 Alphabet, the parent company of Google, runs a division that is now…

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Is Amtrak becoming like the airlines?

By Bill McGee, Special, USA TODAY; October 24, 2018 For years I’ve been traveling to the nation’s capital to represent…

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State Senator Hinds: Berkshire-New York City train plan needs marketing

By Yukun Zhang, Boston University Statehouse Program, The Berkshire Eagle; October 23, 2018 BOSTON — The biggest challenge to implementing…

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Advertising: Amtrak Selects Y&R-Led WPP Team as Agency of Record

By Erik Oster, ADWEEK; September 21, 2018 Passenger railroad service Amtrak selected a WPP team led by Y&R as its…

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Editorial: Central Florida’s SunRail — so much at stake

An Editorial From The Orlando Sentinel; August 16, 2018 There’s a lot to like about SunRail. It liberates commuters once…

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