South Florida: Brightline hires Miami Dolphins marketer ahead of launch

By Jennifer Sorentrue, Staff Writer, Palm Beach Post; October 3, 2017

As it prepares to launch the first leg of its service between West Palm Beach and Miami, All Aboard Florida’s Brightline announced Tuesday that it has hired veteran sports marketer David Helfman to serve as its Vice President of Corporate Partnerships.

Before taking the position, Helfman served as the Director of Corporate Partnerships for the Miami Dolphins, where he generated more than $10 million in revenue, according to a press release announcing his new position with Brightline.

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