Operation Lifesaver Canada aims to reduce train vs. snowmobile accidents

By Mischa Wanek-Libman, Editor, RT&S Magazine; February 23, 2018

Virtually, all incidents involving winter recreation vehicles and trains can be avoided says Operation Lifesaver’s (OL) Canadian arm, which released a new video campaign addressing the subject.

OL Canada says the snowmobile-focused virtual-reality video raises awareness about how to prevent collisions between trains and winter off-road vehicles. The shock value is high in the video, which immerses viewers in a 3D environment where they are treated to a snowmobile-driver’s point of view of the last seconds of a ride before approaching a crossing where the ride ends in what OL Canada hopes is an unforgettable collision with a train. The video is the latest addition to the Look. Listen. Live. campaign first launched by OL Canada last April.

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