Canada, British Columbia: Rocky Mountaineer expecting it to take years to rebuild business battered by pandemic

By Michael Potestio, Kamloops This Week, Vernon Morning Star; September 3, 2020

The president and CEO of the Rocky Mountaineer said the rail tour company can weather the loss of the 2020 season, but noted it will take years to rebuild the business.

“We were spending tens of millions of dollars on marketing in Western Canada. We will not be anywhere near that for a few years after this,” Rocky Mountaineer president and chief executive officer Steve Sammut told KTW.

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